Jon and Orlando are back with a festive, fast-paced review of the biggest marketing stories and creative moments of 2025. Expect some interesting tipples, advertising wisdom (even some going back to 1928) and some laughs along the way.
What to expect:
00:00 - Start
00:41 - Starting with some festive cheer
02:04 - The big news stories from 2025
02:20 - The multiplier effect
03:51 - The creative dividend
05:05 - The Cost of Dull Media
07:17 - Les Binet Go Big or Go Home
09:22 - The Wild West of Influencer Measurement
13:00 - How the pause screen has become an advertising channel
14:30 - Sydney Sweeney, American Eagle and Jaguar - The Crisis
16:15 - Mergers and WPP
17:26 - Drinks Trolley Break
19:00 - Jon’s highlight - awards
20:12 - Orlando Wood’s highlight of 2025
21:46 - Rory Sutherland vs Scott Galloway
22:35 - Jon and Alix Earle in Cannes
23:52 - Jon cycles up a mountain with Zwift
25:12 - Becoming trustee for the History of Advertising Trust
26:42 - The History of Christmas Advertising with a special guest
33:10 - Who won Christmas in 2025?
34:27 - Aldi and Kevin the Carrot
35:18 - Waitrose’s strong Christmas showing
36:28 - The most viewed Christmas Ads on YouTube
37:25 - Amazon re-airing their Christmas ad this year
38:20 - The growth of Christmas Ads in 2025
39:47 - The right brained nature of the successful Christmas ads
40:51 - The Coca Cola AI Christmas Ad
43:23 - The Never Mind the Adverts Awards
44:02 - System1 Star of the Year
44:51 - System1 Turkey of the Year
45:32 - Name that ad