In this episode, Johanna Lederer, founder and creative director of Studio Arde, shares how she made the leap from employee to entrepreneur. She talks about the challenges of starting her own studio, building a business rooted in values, and empowering women in the creative industry and in business. Johanna also opens up about the importance of planning, finding focus through niching down, and how coaching and mentorship shaped her growth. A conversation about courage, clarity, and creating a business that truly reflects who you are.