Alex Hormozi's "$100M Leads" details a comprehensive system for generating leads and scaling a business. The book builds upon his previous work, "$100M Offers," assuming a strong product already exists, and focuses on acquiring customers.

Hormozi presents a four-part framework for lead generation: warm outreach, content creation, cold outreach, and paid advertising, emphasizing the importance of providing significant upfront value to potential customers.

He further introduces the concept of "lead getters," including customer referrals, employees, agencies, and affiliates, as strategies to leverage efforts and exponentially increase lead generation. The ultimate goal is to build a self-sustaining, scalable "lead machine" that continuously produces more leads than the business can handle.