Last week democratic socialist Zohran Mamdani won the New York City mayoral election. His election campaign was bolstered by a slick social media campaign, seen by millions in his city and beyond.
Politicians in the UK have taken inspiration, with figures like Zarah Sultana and Zack Polanski raking in the views on TikTok. But these progressive voices are a drop in the ocean compared to the reach of right-wing voices like Tommy Robinson, Nigel Farage and Andrew Tate.
So, why are right-wing influencers so successful online? What lessons do the left need to learn about digital strategy? And do we even have a hope when some of the biggest social media platforms are owned by right-wing billionaires?
This week Ayeisha Thomas-Smith is joined by Will Davies, professor of political economy at Goldsmiths, and Dunya Kamal, social media specialist working at the Trades Union Congress, to discuss.
Follow our Instagram: www.instagram.com/neweconomicspod/
Follow our Tiktok: www.tiktok.com/@neweconomicspod
Produced by Katrina Gaffney and Margaret Welsh.
The New Economics Podcast is brought to you by the New Economics Foundation. Find out more about becoming a NEF supporter at: neweconomics.org/donate/build-a-better-future
New Economics Foundation is a registered charity in England and Wales. Charity No. 1055254
Music by Lee Rosevere, Free Music Archive: freemusicarchive.org/m... used under Creative Commons licence: creativecommons.org/licenses/by-nc/4.0/.
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Last week democratic socialist Zohran Mamdani won the New York City mayoral election. His election campaign was bolstered by a slick social media campaign, seen by millions in his city and beyond.
Politicians in the UK have taken inspiration, with figures like Zarah Sultana and Zack Polanski raking in the views on TikTok. But these progressive voices are a drop in the ocean compared to the reach of right-wing voices like Tommy Robinson, Nigel Farage and Andrew Tate.
So, why are right-wing influencers so successful online? What lessons do the left need to learn about digital strategy? And do we even have a hope when some of the biggest social media platforms are owned by right-wing billionaires?
This week Ayeisha Thomas-Smith is joined by Will Davies, professor of political economy at Goldsmiths, and Dunya Kamal, social media specialist working at the Trades Union Congress, to discuss.
Follow our Instagram: www.instagram.com/neweconomicspod/
Follow our Tiktok: www.tiktok.com/@neweconomicspod
Produced by Katrina Gaffney and Margaret Welsh.
The New Economics Podcast is brought to you by the New Economics Foundation. Find out more about becoming a NEF supporter at: neweconomics.org/donate/build-a-better-future
New Economics Foundation is a registered charity in England and Wales. Charity No. 1055254
Music by Lee Rosevere, Free Music Archive: freemusicarchive.org/m... used under Creative Commons licence: creativecommons.org/licenses/by-nc/4.0/.
Are we falling for the myth of minority rule? With Ash Sarkar
New Economics Podcast
46 minutes 47 seconds
9 months ago
Are we falling for the myth of minority rule? With Ash Sarkar
We are living in a time of contradictions.
For the last forty years, our politics and media have been dominated by neoliberal, right-wing voices - yet pundits insist that the UK is dominated by a woke, left-wing elite.
Our politicians claim to champion the voices of the forgotten working class - yet working-class people are not seeing better wages, housing or healthcare.
And the majority of people in this country are being screwed by the economic system - yet for some reason we seem unable to secure a better future for ourselves.
So where did it all go wrong? Are we really ruled over by a censorious woke mob? Or is it all a convenient story, to distract us from the real villains?
Ayeisha Thomas-Smith is joined by Ash Sarkar, journalist and author of Minority Rule: Adventures in the Culture War.
Music by A.A Aalto (available: freemusicarchive.org), used under Creative Commons licence: creativecommons.org/licenses/by-nc/4.0/.
Produced by Katrina Gaffney and Margaret Welsh.
The New Economics Podcast is brought to you by the New Economics Foundation. Find out more about becoming a NEF supporter at: neweconomics.org/donate/build-a-better-future
New Economics Foundation is a registered charity in England and Wales. Charity No. 1055254
New Economics Podcast
Last week democratic socialist Zohran Mamdani won the New York City mayoral election. His election campaign was bolstered by a slick social media campaign, seen by millions in his city and beyond.
Politicians in the UK have taken inspiration, with figures like Zarah Sultana and Zack Polanski raking in the views on TikTok. But these progressive voices are a drop in the ocean compared to the reach of right-wing voices like Tommy Robinson, Nigel Farage and Andrew Tate.
So, why are right-wing influencers so successful online? What lessons do the left need to learn about digital strategy? And do we even have a hope when some of the biggest social media platforms are owned by right-wing billionaires?
This week Ayeisha Thomas-Smith is joined by Will Davies, professor of political economy at Goldsmiths, and Dunya Kamal, social media specialist working at the Trades Union Congress, to discuss.
Follow our Instagram: www.instagram.com/neweconomicspod/
Follow our Tiktok: www.tiktok.com/@neweconomicspod
Produced by Katrina Gaffney and Margaret Welsh.
The New Economics Podcast is brought to you by the New Economics Foundation. Find out more about becoming a NEF supporter at: neweconomics.org/donate/build-a-better-future
New Economics Foundation is a registered charity in England and Wales. Charity No. 1055254
Music by Lee Rosevere, Free Music Archive: freemusicarchive.org/m... used under Creative Commons licence: creativecommons.org/licenses/by-nc/4.0/.
