Last week democratic socialist Zohran Mamdani won the New York City mayoral election. His election campaign was bolstered by a slick social media campaign, seen by millions in his city and beyond.
Politicians in the UK have taken inspiration, with figures like Zarah Sultana and Zack Polanski raking in the views on TikTok. But these progressive voices are a drop in the ocean compared to the reach of right-wing voices like Tommy Robinson, Nigel Farage and Andrew Tate.
So, why are right-wing influencers so successful online? What lessons do the left need to learn about digital strategy? And do we even have a hope when some of the biggest social media platforms are owned by right-wing billionaires?
This week Ayeisha Thomas-Smith is joined by Will Davies, professor of political economy at Goldsmiths, and Dunya Kamal, social media specialist working at the Trades Union Congress, to discuss.
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Produced by Katrina Gaffney and Margaret Welsh.
The New Economics Podcast is brought to you by the New Economics Foundation. Find out more about becoming a NEF supporter at: neweconomics.org/donate/build-a-better-future
New Economics Foundation is a registered charity in England and Wales. Charity No. 1055254
Music by Lee Rosevere, Free Music Archive: freemusicarchive.org/m... used under Creative Commons licence: creativecommons.org/licenses/by-nc/4.0/.
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Last week democratic socialist Zohran Mamdani won the New York City mayoral election. His election campaign was bolstered by a slick social media campaign, seen by millions in his city and beyond.
Politicians in the UK have taken inspiration, with figures like Zarah Sultana and Zack Polanski raking in the views on TikTok. But these progressive voices are a drop in the ocean compared to the reach of right-wing voices like Tommy Robinson, Nigel Farage and Andrew Tate.
So, why are right-wing influencers so successful online? What lessons do the left need to learn about digital strategy? And do we even have a hope when some of the biggest social media platforms are owned by right-wing billionaires?
This week Ayeisha Thomas-Smith is joined by Will Davies, professor of political economy at Goldsmiths, and Dunya Kamal, social media specialist working at the Trades Union Congress, to discuss.
Follow our Instagram: www.instagram.com/neweconomicspod/
Follow our Tiktok: www.tiktok.com/@neweconomicspod
Produced by Katrina Gaffney and Margaret Welsh.
The New Economics Podcast is brought to you by the New Economics Foundation. Find out more about becoming a NEF supporter at: neweconomics.org/donate/build-a-better-future
New Economics Foundation is a registered charity in England and Wales. Charity No. 1055254
Music by Lee Rosevere, Free Music Archive: freemusicarchive.org/m... used under Creative Commons licence: creativecommons.org/licenses/by-nc/4.0/.
A few weeks ago, far-right rioters gathered outside a hotel hosting asylum seekers in Rotherham and tried to set it on fire. Across the country this horrific act of violence was replicated, as mosques, libraries and people driving home from work came under attack.
But in the face of this racist and Islamophobic violence, people gathered to protest the presence of the far right in their communities and to rebuild after the attacks. It was people showing solidarity with their neighbours which ultimately seemed to stem the riots.
As the dust settles on the violence, how do we combat the rise of the far right? Are economic deprivation and austerity to blame for that week of violence? And can communities come together to combat racism and Islamophobia?
For a one off special episode of the podcast, Ayeisha Thomas-Smith is joined by Minnie Raham, Chief Executive of Praxis, and Abi O'Connor, researcher at NEF.
Find out more about:
Praxis: https://www.praxis.org.uk/
Green and Black Cross: https://greenandblackcross.org/
Music: What happened in the past doesn't stay there by Lee Rosevere, Free Music Archive: https://freemusicarchive.org/m... used under Creative Commons licence: creativecommons.org/licenses/by-nc/4.0/.
New Economics Podcast
Last week democratic socialist Zohran Mamdani won the New York City mayoral election. His election campaign was bolstered by a slick social media campaign, seen by millions in his city and beyond.
Politicians in the UK have taken inspiration, with figures like Zarah Sultana and Zack Polanski raking in the views on TikTok. But these progressive voices are a drop in the ocean compared to the reach of right-wing voices like Tommy Robinson, Nigel Farage and Andrew Tate.
So, why are right-wing influencers so successful online? What lessons do the left need to learn about digital strategy? And do we even have a hope when some of the biggest social media platforms are owned by right-wing billionaires?
This week Ayeisha Thomas-Smith is joined by Will Davies, professor of political economy at Goldsmiths, and Dunya Kamal, social media specialist working at the Trades Union Congress, to discuss.
Follow our Instagram: www.instagram.com/neweconomicspod/
Follow our Tiktok: www.tiktok.com/@neweconomicspod
Produced by Katrina Gaffney and Margaret Welsh.
The New Economics Podcast is brought to you by the New Economics Foundation. Find out more about becoming a NEF supporter at: neweconomics.org/donate/build-a-better-future
New Economics Foundation is a registered charity in England and Wales. Charity No. 1055254
Music by Lee Rosevere, Free Music Archive: freemusicarchive.org/m... used under Creative Commons licence: creativecommons.org/licenses/by-nc/4.0/.
