Last week democratic socialist Zohran Mamdani won the New York City mayoral election. His election campaign was bolstered by a slick social media campaign, seen by millions in his city and beyond.
Politicians in the UK have taken inspiration, with figures like Zarah Sultana and Zack Polanski raking in the views on TikTok. But these progressive voices are a drop in the ocean compared to the reach of right-wing voices like Tommy Robinson, Nigel Farage and Andrew Tate.
So, why are right-wing influencers so successful online? What lessons do the left need to learn about digital strategy? And do we even have a hope when some of the biggest social media platforms are owned by right-wing billionaires?
This week Ayeisha Thomas-Smith is joined by Will Davies, professor of political economy at Goldsmiths, and Dunya Kamal, social media specialist working at the Trades Union Congress, to discuss.
Follow our Instagram: www.instagram.com/neweconomicspod/
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Produced by Katrina Gaffney and Margaret Welsh.
The New Economics Podcast is brought to you by the New Economics Foundation. Find out more about becoming a NEF supporter at: neweconomics.org/donate/build-a-better-future
New Economics Foundation is a registered charity in England and Wales. Charity No. 1055254
Music by Lee Rosevere, Free Music Archive: freemusicarchive.org/m... used under Creative Commons licence: creativecommons.org/licenses/by-nc/4.0/.
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Last week democratic socialist Zohran Mamdani won the New York City mayoral election. His election campaign was bolstered by a slick social media campaign, seen by millions in his city and beyond.
Politicians in the UK have taken inspiration, with figures like Zarah Sultana and Zack Polanski raking in the views on TikTok. But these progressive voices are a drop in the ocean compared to the reach of right-wing voices like Tommy Robinson, Nigel Farage and Andrew Tate.
So, why are right-wing influencers so successful online? What lessons do the left need to learn about digital strategy? And do we even have a hope when some of the biggest social media platforms are owned by right-wing billionaires?
This week Ayeisha Thomas-Smith is joined by Will Davies, professor of political economy at Goldsmiths, and Dunya Kamal, social media specialist working at the Trades Union Congress, to discuss.
Follow our Instagram: www.instagram.com/neweconomicspod/
Follow our Tiktok: www.tiktok.com/@neweconomicspod
Produced by Katrina Gaffney and Margaret Welsh.
The New Economics Podcast is brought to you by the New Economics Foundation. Find out more about becoming a NEF supporter at: neweconomics.org/donate/build-a-better-future
New Economics Foundation is a registered charity in England and Wales. Charity No. 1055254
Music by Lee Rosevere, Free Music Archive: freemusicarchive.org/m... used under Creative Commons licence: creativecommons.org/licenses/by-nc/4.0/.
Last week hundreds of tractors drove through Parliament Square. It was the latest protest by UK farmers against changes to inheritance tax announced by the chancellor. From farmers’ protests to the poll-tax riots in the 90s, the amount of tax we pay to the government churns up intense emotions. We want to rescue our cash-strapped public services - but most of us are reluctant to pay more tax.
Do Labour’s tax plans go far enough to fix our broken economy? Is the UK really a high-tax nation? And if we want an economy that meets everyone’s needs, do we all just need to pay more tax?
Ayeisha Thomas-Smith is joined by Sara Hall, deputy director at Tax Justice UK, and Hannah Peaker, director of policy at NEF, to discuss.
Music by A.A Aalto (available: https://freemusicarchive.org/music/A_A_Aalto/Bright_Corners/Corps_Of_Discovery/), used under Creative Commons licence: creativecommons.org/licenses/by-nc/4.0/.
Produced by Katrina Gaffney and Margaret Welsh.
The New Economics Podcast is brought to you by the New Economics Foundation. Find out more about becoming a NEF supporter at: neweconomics.org/donate/build-a-better-future
New Economics Foundation is a registered charity in England and Wales. Charity No. 1055254
New Economics Podcast
Last week democratic socialist Zohran Mamdani won the New York City mayoral election. His election campaign was bolstered by a slick social media campaign, seen by millions in his city and beyond.
Politicians in the UK have taken inspiration, with figures like Zarah Sultana and Zack Polanski raking in the views on TikTok. But these progressive voices are a drop in the ocean compared to the reach of right-wing voices like Tommy Robinson, Nigel Farage and Andrew Tate.
So, why are right-wing influencers so successful online? What lessons do the left need to learn about digital strategy? And do we even have a hope when some of the biggest social media platforms are owned by right-wing billionaires?
This week Ayeisha Thomas-Smith is joined by Will Davies, professor of political economy at Goldsmiths, and Dunya Kamal, social media specialist working at the Trades Union Congress, to discuss.
Follow our Instagram: www.instagram.com/neweconomicspod/
Follow our Tiktok: www.tiktok.com/@neweconomicspod
Produced by Katrina Gaffney and Margaret Welsh.
The New Economics Podcast is brought to you by the New Economics Foundation. Find out more about becoming a NEF supporter at: neweconomics.org/donate/build-a-better-future
New Economics Foundation is a registered charity in England and Wales. Charity No. 1055254
Music by Lee Rosevere, Free Music Archive: freemusicarchive.org/m... used under Creative Commons licence: creativecommons.org/licenses/by-nc/4.0/.
