Last week democratic socialist Zohran Mamdani won the New York City mayoral election. His election campaign was bolstered by a slick social media campaign, seen by millions in his city and beyond.
Politicians in the UK have taken inspiration, with figures like Zarah Sultana and Zack Polanski raking in the views on TikTok. But these progressive voices are a drop in the ocean compared to the reach of right-wing voices like Tommy Robinson, Nigel Farage and Andrew Tate.
So, why are right-wing influencers so successful online? What lessons do the left need to learn about digital strategy? And do we even have a hope when some of the biggest social media platforms are owned by right-wing billionaires?
This week Ayeisha Thomas-Smith is joined by Will Davies, professor of political economy at Goldsmiths, and Dunya Kamal, social media specialist working at the Trades Union Congress, to discuss.
Follow our Instagram: www.instagram.com/neweconomicspod/
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Produced by Katrina Gaffney and Margaret Welsh.
The New Economics Podcast is brought to you by the New Economics Foundation. Find out more about becoming a NEF supporter at: neweconomics.org/donate/build-a-better-future
New Economics Foundation is a registered charity in England and Wales. Charity No. 1055254
Music by Lee Rosevere, Free Music Archive: freemusicarchive.org/m... used under Creative Commons licence: creativecommons.org/licenses/by-nc/4.0/.
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Last week democratic socialist Zohran Mamdani won the New York City mayoral election. His election campaign was bolstered by a slick social media campaign, seen by millions in his city and beyond.
Politicians in the UK have taken inspiration, with figures like Zarah Sultana and Zack Polanski raking in the views on TikTok. But these progressive voices are a drop in the ocean compared to the reach of right-wing voices like Tommy Robinson, Nigel Farage and Andrew Tate.
So, why are right-wing influencers so successful online? What lessons do the left need to learn about digital strategy? And do we even have a hope when some of the biggest social media platforms are owned by right-wing billionaires?
This week Ayeisha Thomas-Smith is joined by Will Davies, professor of political economy at Goldsmiths, and Dunya Kamal, social media specialist working at the Trades Union Congress, to discuss.
Follow our Instagram: www.instagram.com/neweconomicspod/
Follow our Tiktok: www.tiktok.com/@neweconomicspod
Produced by Katrina Gaffney and Margaret Welsh.
The New Economics Podcast is brought to you by the New Economics Foundation. Find out more about becoming a NEF supporter at: neweconomics.org/donate/build-a-better-future
New Economics Foundation is a registered charity in England and Wales. Charity No. 1055254
Music by Lee Rosevere, Free Music Archive: freemusicarchive.org/m... used under Creative Commons licence: creativecommons.org/licenses/by-nc/4.0/.
Three years’ ago, the Conservative Party celebrated their best local elections performance since 2008. But after last week’s local elections in England and Wales, the Telegraph called the results a “dire day” for the Conservatives.
Now that the dust has settled, we’re taking a closer look. Local elections aren’t just about Count Binface and potholes. With the next general election creeping ever closer, journalists and political wonks were watching these elections like hawks.
So who were the big winners and losers? Has the rise of metro mayors increased democracy in England? And what does this all mean for the next general election?
Hannah Peaker is joined by joined by Dr Abi O’Connor, senior researcher at the New Economics Foundation and Jack Shaw, fellow at the Bennet Institute for Public Policy.
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Music: Thoughtful by Lee Rosevere, Free Music Archive: https://freemusicarchive.org/music/lee-rosevere/music-for-podcasts-playful/more-questions-than-answers/, used under Creative Commons licence: creativecommons.org/licenses/by-nc/4.0/.
Produced by Katrina Gaffney, Margaret Welsh and James Rush
The New Economics Podcast is brought to you by the New Economics Foundation. Find out more about becoming a NEF supporter at: neweconomics.org/donate/build-a-better-future
New Economics Foundation is a registered charity in England and Wales. Charity No. 1055254
New Economics Podcast
Last week democratic socialist Zohran Mamdani won the New York City mayoral election. His election campaign was bolstered by a slick social media campaign, seen by millions in his city and beyond.
Politicians in the UK have taken inspiration, with figures like Zarah Sultana and Zack Polanski raking in the views on TikTok. But these progressive voices are a drop in the ocean compared to the reach of right-wing voices like Tommy Robinson, Nigel Farage and Andrew Tate.
So, why are right-wing influencers so successful online? What lessons do the left need to learn about digital strategy? And do we even have a hope when some of the biggest social media platforms are owned by right-wing billionaires?
This week Ayeisha Thomas-Smith is joined by Will Davies, professor of political economy at Goldsmiths, and Dunya Kamal, social media specialist working at the Trades Union Congress, to discuss.
Follow our Instagram: www.instagram.com/neweconomicspod/
Follow our Tiktok: www.tiktok.com/@neweconomicspod
Produced by Katrina Gaffney and Margaret Welsh.
The New Economics Podcast is brought to you by the New Economics Foundation. Find out more about becoming a NEF supporter at: neweconomics.org/donate/build-a-better-future
New Economics Foundation is a registered charity in England and Wales. Charity No. 1055254
Music by Lee Rosevere, Free Music Archive: freemusicarchive.org/m... used under Creative Commons licence: creativecommons.org/licenses/by-nc/4.0/.
