It seems that affordability has suddenly become the word of the day in politics, but it has been at the top of the agenda in housing for a very long time. There will always be market space at the high end—but there will also always be a need to solve for new home prices that fit into the fat part of the bell curve.
That is where Smith Douglas Homes lives. Smith Douglas CEO Greg Bennett recently joined us at the New Home Trends Summit for a live podcast. Greg offers his insights on building affordably by design, with an eye on the workforce families that form the backbone of American communities.
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It seems that affordability has suddenly become the word of the day in politics, but it has been at the top of the agenda in housing for a very long time. There will always be market space at the high end—but there will also always be a need to solve for new home prices that fit into the fat part of the bell curve.
That is where Smith Douglas Homes lives. Smith Douglas CEO Greg Bennett recently joined us at the New Home Trends Summit for a live podcast. Greg offers his insights on building affordably by design, with an eye on the workforce families that form the backbone of American communities.
Building Trust: How Taylor Morrison Became America’s Most Trusted Homebuilder
New Home Insights Podcast
56 minutes 49 seconds
10 months ago
Building Trust: How Taylor Morrison Became America’s Most Trusted Homebuilder
Most of us, even the CEO of a major homebuilder, don’t have a master plan for our lives. Sometimes, fate takes us to a place we never thought we would be. Sheryl Palmer’s journey started as a young advertising expert at McDonald’s, wound through homebuilder Del Webb, and eventually put her at Morrison Homes when it merged with Taylor Woodrow. Thirty days after that marriage in 2007, new builder Taylor Morrison asked her to take the reins. She hasn’t checked her rearview mirror since.
Sheryl Palmer, Chairman and CEO of the sixth-largest homebuilder in the country by volume, joins us for this episode of New Home Insights.
New Home Insights Podcast
It seems that affordability has suddenly become the word of the day in politics, but it has been at the top of the agenda in housing for a very long time. There will always be market space at the high end—but there will also always be a need to solve for new home prices that fit into the fat part of the bell curve.
That is where Smith Douglas Homes lives. Smith Douglas CEO Greg Bennett recently joined us at the New Home Trends Summit for a live podcast. Greg offers his insights on building affordably by design, with an eye on the workforce families that form the backbone of American communities.
