Plant-based dairy is settling down as a niche business – contrary to what consultants and the media have been telling you. There's nothing wrong with being niche! But exaggerated claims that 'plant-based will replace dairy' always ignored food culture and food science, and the simple fact that most plant-based dairy just doesn't taste good enough. This week I focus on plant-based yoghurt and ice-cream, where sales growth is slowing sharply, and look at how plant-based under-performance has already cost one CEO his job. Time: 10 minutes.