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We'll tell you all about the latest trends in the business of food, beverages, nutrition and health.
Beyond Meat: beyond hope. Is it all over for ”plant meats”?
New Nutrition Business Podcast
11 minutes 50 seconds
2 years ago
Beyond Meat: beyond hope. Is it all over for ”plant meats”?
The failure of the meat substitute business will be the must-read case study for the next decade. It shows what happens when companies make assumptions about consumers and their motivations instead of doing deep research and thinking. It shows what happens when products fail the taste test. And it shows what happens when you don't give anyone a compelling reason to buy your product. As the economic outlook darkens, the future isn't bright for this stumbling category.
Time: 11 minutes
New Nutrition Business Podcast
We'll tell you all about the latest trends in the business of food, beverages, nutrition and health.
