Animal protein has become the most important growth trend in the business of food, nutrition and health. Consumer demand for dairy protein has been growing strongly – witness surging demand for cottage cheese – and red meat is now on the same path. Meat snacks are a hugely successful category in the supermarket, and one of the fastest-growing brands in America is a meat snack. Consumers are putting the brakes on meat-reducing, veganism is shrinking back to its niche, and cardiologists and doctors are re-thinking the role of red meat in a healthy diet. We're not alone in spotting rising demand for animal protein; Whole Foods Market, the leading natural foods retail chain in the US, reports that health-conscious consumers are now prioritizing animal protein. But how is this possible, after years of plant-based push? Dairy protein and red meat tick many boxes for consumers: “real” whole foods, nutrient-dense, versatile and good-tasting. Tune in to learn more! Time: 38 minutes