Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
All content for Next in Media is the property of Mike Shields and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
Can Brands Really Spend $37 Billion with Creators?
Next in Media
1 hour 16 minutes 58 seconds
1 month ago
Can Brands Really Spend $37 Billion with Creators?
The event is about how fast the creator economy is growing and how brands are finally treating creators like a serious media channel, not a side thing. Speakers talk about the big challenges: fragmented creators across platforms, clunky/manual workflows, weak measurement, and the struggle to make creator deals work at real “ad tech” scale.
They discuss new tech/platforms trying to standardize creator ad units, automate deals, and plug creator content into performance engines like Meta and YouTube ads—without killing authenticity. AI is seen as both a flood of cheap content and a huge boost for great creators who can use it as a tool. Finally, a creator (Sydney) and her manager explain how brand deals really work in practice: long-term partnerships > one-off mentions, brands need to understand her content, and legal/FTCs plus too many “cooks in the kitchen” make everything slower than it needs to be.
Next in Media
Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
