Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
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Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
Reinventing Ad Tech, Criteo’s CEO on Retail Media, AI, and the Future of Addressability
Next in Media
29 minutes 28 seconds
3 months ago
Reinventing Ad Tech, Criteo’s CEO on Retail Media, AI, and the Future of Addressability
In this episode of Next in Media, host Mike Shields talks with Michael Komasinski, CEO of Criteo, about how the company transformed from a retargeting ad tech firm into a major player in retail media and AI-driven advertising. They discuss Criteo’s evolution, its partnership with Google, the future of addressability, and how AI and agentic buying are reshaping the advertising ecosystem.
Next in Media
Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
