Jackie Russell is President of Teak Media and Communication whose mission is "to increase recognition and revenue for socially responsible companies and nonprofit organizations." Jackie joins host Steve Boland to discuss communications strategies and public relations in a time of rapid, unpredictable change. Jackie shares her thoughts and experience in prioritizing the work of messaging for nonprofit organizations in 2025. Jackie talks through different audiences and the need to stay in touch during this time. It's important to "start where you are" in this work and not second-guess what could have been done in the past. Jackie talks about growing diversity in media channels, connecting sponsors and influencers to your mission, sharing your good news, and much more.