Lou Kotsinis is the CEO and Co-Founder of BCS Interactive, a digital marketing agency that "helps non-profits, foundations and educational institutions make their mark on the world." Lou chats with host KD Bauer about concepts that nonprofits should consider when it comes to their organization's website. Describing a website as a "living, breathing organism," Lou explains why a clear understanding of your website's audience is the first step in telling your organization's unique story. Ensuring your site works correctly is just the start-- compelling photos, impact numbers, and new content builds an optimized, engaging user experience (and yes, it definitely leads to MORE donations).  Listen now by clicking the player above, download the file for later here, or subscribe to the podcast on your phone for automatic updates. Get more details on how to subscribe on our podcast page. Browse BCS Interactive's Blog for more digital marketing strategies, or sign up for BCS Interactive's monthly blog sent directly to your inbox.