In a good market, the gap between great agents and average agents is virtually non-existent - it’s anyone’s game. When the market turns, the gap between the good and the great becomes so wide, it’s the difference between earning money and leaving the business entirely. Doubling your business in a down market is possible, but it’s not by chance.  You and your team have to be so different that sellers believe you’re the only way they can get top dollar for their home.  That comes down to marketing - the best marketers won’t just outlast the market, they’ll win outright. The market assumes your ability based on your visibility - so we have to win the conversation before we even get into the room with the seller.  The wealthy are paid for their expertise, the lowest paid are compensated for their time. How do we position ourselves as experts? How do we use marketing to craft the unique home selling offer that makes domination automatic?  Curtis Johnson shares the key strategy to winning in this market.  Guest Info Curtis runs a highly successful real estate team at The Curtis Johnson Team Powered By eXp Realty having sold nearly 5,000 residential homes in Arizona and a BILLION Dollars in Volume. The Wall Street Journal ranked his Team as one of the Top 50 out of 1.2 million REALTORS in America. He is one of the most connected and sought after real estate minds in the business. He and his team were singled out as a finalist in Inman's Most Innovative Real Estate Teams in 2018. His extensive knowledge of the real estate market makes him an in demand speaker and real estate expert. He constantly analyzes current market conditions and trends to stay one step ahead of others in the field. Curtis holds several advanced professional designations including GRI, ABR and CRS. Curtis has been featured nationally on the cover of REALTOR Magazine, prominently in CNN Money Magazine as well as interviewed locally on virtually every TV station and newspaper. Curtis and his selling system have been featured on the 60 Minutes equivalent in several countries internationally.  Follow ⁠@curtisjohnsonrealestate⁠ on Instagram.  CTA ​​Please leave us a review at ⁠https://ratethispodcast.com/nla⁠