Why Personal Branding Is Your Secret Weapon as a FounderIn this episode, Chris breaks down why personal branding has become non-negotiable for startup founders in 2025 - and it's not about follower counts or going viral.⚡ Key Takeaways:
- Why AI makes your personal brand MORE valuable, not less
- The simple content strategy: 1 blog post + 1 video per week = complete brand presence
- How VCs actually evaluate founders through their personal brands
- Why social media followers don't determine brand strength
- The "lore" factor: Building stories that people remember and share
📋 Chris's Personal Branding Framework"
- Define Your Mission - What makes you different beyond "making money"?
- Take a Stance - What do you stand for that others might disagree with?
- Create Two Types of Content - Video (authentic, can't be duplicated) + Written (deeper explanations)
- Use Social as Distribution - Drive people to long-form content, not conversions
- Share Personal Stories - Build "lore" that makes you memorable
🎯 The Real Test of Your Personal Brand: "What do people say about you when you're not around?" If connections can refer you based on what you're known for, you're winning.🔥 Hot Takes:Every founder should make their own content (AI can't replace your voice, face, and presence)Don't rely solely on social media - many successful founders aren't "killing it" on socialYour personal story matters as much as your product to VCs
Let's connect:
https://x.com/thecoachchris_
https://thenextround.news
Founders: https://founders.nextroundready.vc
YouTube: https://www.youtube.com/watch?v=BDKzQtYCnXA&list=PL7dNehsr0g-63d2lG8UHP6s31_rFY6_O5
