Cooper Turley, also known as "the music NFTs guy," joins NextMeta to talk about his humble beginnings, ascent, the evolution of crypto, onchain music, memecoins, celebcoins and building a web3 record label.
The meta he keeps going on about is the one of onchain music and the future of artist-fans relationships that keep giving 👀
Topics:
Cooper's journey from music business to crypto back to music
The rise and fall of music NFTs
The role of record labels in Web3
Celebrity tokens and memecoins
Building Coop Records and Sonata
From studying the music business to dropping everything and joining crypto full time from his parents basement, over MetaCartel DAO, dozens of DeFi and NFT projects and back to the music business - Cooper has done it all.
"Crypto is this technology that can empower anyone in the world."
The main piece of advice you can gain from Cooper, is to just follow your interests and create value where you go. Despite not having any technical skills, Cooper found his way, contributed everywhere he went and found himself climbing the ladders fast.
By consistently sharing about his journey and learnings through DAOs, DeFi and NFTs, Cooper rose up in CT fame to gather 150k on Twitter, no small feat.
But more importantly, by consistently learning, contributing and sharing, Cooper catapulted himself to exactly where he wanted to be - in LA, building his own Web3 record label and helping artists make more $ as well as connect with their fans.
"Be early and be consistent, and good things are going to happen."
Whether you're an onchain enthusiast or a music lover, this episode will help you uncover the evolving landscape of digital assets, artist empowerment, the opportunities of redefining artist-fan relationships and the potential of (non-shitty) celebrity tokens, as well as what it takes to build a successful web3 record label!
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