#Livebroadcasting has the momentum and potential to be the next powerful digital channel to connect with your audience. This podcast is the excerpt of a live-broadcast, where I present 7 key reasons why your nonprofit will highly benefit from going "live". 

Here is, why I think Live-broadcasting is an extremely interesting format for nonprofits: 

1)    Live broadcasting is accessible for everybody. That means you can get on every smartphone. Nearly everybody has a Facebook account or could log into YouTube live. The smartphone is like the pocket radio or TV-Set that our parents, our grant parents bought in the fifties to be connected. The only difference is that live broadcasting brings YOU to your audience and followers. No broadcasting-station needed.

2)    Then it's a question of low maintenance and costs. This "live" is made with an extra camera with some light and with a microphone. So you don't need a fancy film team that is coming to your place and filming you. The technical bandwidth to upload your video upload should not be a problem anymore. And, the resolution of a webcam just works well on the smartphone screens. Just have a camera, light, and sound and you're ready to go whenever you like. 

3)    Live broadcasting has the magic of being in real-time. If you are "live", the audience ready at the moment joins in to see what is going to happen right now. Your audience can interact with the questions they have. Why not using this direct connection to create a more meaningful interaction with your supporters, constituents, and donors? 

4)    Being interactive & authentic is at the center when defining live broadcasting: It goes along with the idea of being real-time. You can give an impression of what you care about, answer the questions, clear off doubts, bring up topics that top of mind of people. But there is more to it: If you look at my live broadcast right now, you see that I am doing my best now to reach out here now. And, you can then judge yourself. Does everything make sense to me? Is this really authentic to me? Do I trust this sender basically?  

5)    Live broadcasting lets you decide to integrate recorded content, and it's nothing wrong with it either. You can contribute something that is relevant and that is nice to see that is prepared in advance.  Just add videos, images, and PDFs. This preparation and structure can help relieve your pressure of being "live" and can guide you within your presentation.

6)    It is a new channel for creating engagement. There will come this tipping point when you have more people joining into your lives and really interact with you. I am doing digital marketing, working in digital all day long, and a lot of things that are natural for me - but not for the people outside. In my last "live", I was amazed at the questions and associations participants contributed. This engagement is highly valuable to find out how your message is understood and what your audience really wants.

7)    And lastly live lets you repurpose your content. Why not going out with this broadcast where you had the best energy that I could give? A live cast here can make an attractive post on social media with a 30 to 90-second video excerpt for Instagram, Facebook, and Twitter.

So we are at the end of a challenging year. In challenging times, there are new opportunities. This could be live-broadcasting that brings you even closer to your constituents than you were before. And maybe you can also even reach more people than you have reached before.

For more information on live-broadcasting: Register at www.live-broadcasting.rocks