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Niche ID with Laura Markwardt
Laura Markwardt
12 episodes
1 week ago
Niche ID is a podcast about finding your niche. Conversations on the choices we make when we build for a creative life.
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All content for Niche ID with Laura Markwardt is the property of Laura Markwardt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Niche ID is a podcast about finding your niche. Conversations on the choices we make when we build for a creative life.
Show more...
Careers
Business
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Jozef White: Genre mapping, the myth of the artist, Tabula Rasa Records
Niche ID with Laura Markwardt
30 minutes 53 seconds
2 months ago
Jozef White: Genre mapping, the myth of the artist, Tabula Rasa Records

In conversation with Jozef White, founder of Tabula Rasa Records, a writer and philosopher. Jozef was born and raised in San Francisco and has landed, for now, in New Zealand.

Jozef’s creative output thrives in spaces where people move together – whether that's collating collective works that capture a specific time signature, or curating events in person in Tokyo, Amsterdam, and San Diego. 

The episode kicks off with an attempt to bridge the cultural chasm that splits California and New Zealand. Then we explore ideas from Tabula Rasa's Substack, Inscripta – specifically, three of Jozef’s essays; I can only think when I run, Release schematics (essays #1 and #2), and You are not owed a creative career. 

N.B At about 15.40mins in, Jozef mentions a 5, 4, 2, and 12-beat framework and a Taylor Swift song that mirrors a similar time signature. We don’t mention the name of the Swift song, but it’s likely closure from the album, evermore.

Recommends/mentions: Inscripta Substack, Tabula Rasa Catalogue – and the everynoise.com playlist, which currently tracks one song from every genre.

Related reading:

Filterworld: How Algorithms Flattened Culture by Kyle Chayka

Music discovery is broken. Can it be fixed? [DrownedinSound.org]
The rise of fan-driven discovery [Emwhitenoise.Substack.com]


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Niche ID with Laura Markwardt
Niche ID is a podcast about finding your niche. Conversations on the choices we make when we build for a creative life.