Roya Shariet pitched to Emily Weiss, founder of Glossier, on the streets of New York, back in 2018. It changed her world. “I got a job offer for a job that didn’t exist, with no job description, to lead social impact at Glossier.” Don’t you just love it when that happens?
She stayed for almost seven years – through the wildly successful launch of the You fragrance and the inception of Glossier’s partnership with the WNBA. Heads up, beauty x sport fans – that partnership’s still going strong, five years later.
Today, an Iranian-American cookbook and a hundred thousand followers on TikTok later, Roya's still building out spaces that intersect her passions – beauty, sport, fragrance, and food.
Yes, we discuss leveraging fandoms through Glossier x WNBA, the concept behind the You fragrance, and the work that goes into nailing that ‘undone’ look. But we also explore the art of making your own luck – which, as Roya explains, tends to strike big when you’re brave enough to ask.
Roya’s links: Consumed Substack, Maman and Me: Recipes from our Iranian American Family, Roya’s Insta, Roya’s Cooking Insta
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