Is THIS the moment pro swimming finally levels up?
Dax and Elvis break down why the sport might be entering a true Golden Age, how marketing and personality could’ve changed everything a decade ago, and why swimmers no longer need an Olympic medal to build a real career.
From Roy Burch’s early social media blueprint to the rise and fall of ISL, to how Team Elite, ASAP Miami, and pro groups almost created a rivalry era… this episode dives into the alternate timeline where pro swimming becomes entertainment—and why it still can.
We also cover:
Why pro swimming ≠ Olympic swimming
How eyeballs became more valuable than medals
Why the old guard missed the moment
What USA Swimming and the next generation need to change
How Dax & Elvis would build the pro swimming ecosystem TODAY
Drop a comment:
Do YOU think we're entering the Golden Age—or did we already miss it?
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Night Swim Podcast — No lifeguards allowed.