46. Getting Strategic About Research (feat. Kate Towsey, author of Research that Scales)

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NN/G UX Podcast

Nielsen Norman Group

57 episodes

1 week ago

The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com

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46. Getting Strategic About Research (feat. Kate Towsey, author of Research that Scales)

NN/G UX Podcast

50 minutes 7 seconds

10 months ago

46. Getting Strategic About Research (feat. Kate Towsey, author of Research that Scales)

As tech layoffs and budget cuts dominate the start of the year, UX teams are navigating a critical challenge: proving the value of research while doing more with less. In this episode, NN/g Director of Research Maria Rosala sits down with ResearchOps pioneer Kate Towsey to explore how ResearchOps can help teams think strategically about the impact and efficiency of their research.

Learn more about Kate Towsey Kate’s Book: Research That Scales: The Research Operations Handbook Kate's Substack: Scaling and Systematising Research Kate’s Masterclasses in Australia and Europe: Defining a ResearchOps Strategy, 2025 Kate's ChaCha Club - a member's club for ResearchOps professionals: https://chacha.club/

NN/g Courses and Content on ResearchOps Full-Day Course: ResearchOps Free Article: Research Ops 101 4-min Video: Strategic vs Reactionary Research 4-min Video: Research Repositories 101 3-min Video: Research Participant Database