Overview Pilates is either a nice add-on you never quite monetise, or it becomes the engine room of your clinic. In this episode, Michael speaks with Lowry O’Mahony (Max Physio & Pilates, and Maxona) about how she integrated Pilates so tightly into a multi-site MSK business that it now generates roughly half of revenue, stabilises cashflow, and creates a workforce pipeline when physio hiring gets tight. They get into where Pilates fits in the patient pathway, how to make it recurring with...
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Overview Pilates is either a nice add-on you never quite monetise, or it becomes the engine room of your clinic. In this episode, Michael speaks with Lowry O’Mahony (Max Physio & Pilates, and Maxona) about how she integrated Pilates so tightly into a multi-site MSK business that it now generates roughly half of revenue, stabilises cashflow, and creates a workforce pipeline when physio hiring gets tight. They get into where Pilates fits in the patient pathway, how to make it recurring with...
Podiatrists Eat Their Young! A Conversation with Nick Knight
No Appointment Necessary
59 minutes
1 week ago
Podiatrists Eat Their Young! A Conversation with Nick Knight
Overview: Podiatry is one of the most misunderstood professions in MSK. Nick Knight joins Michael Schumacher to talk honestly about why podiatry struggles with visibility, why the public still thinks pods cut toenails, and what needs to change. They cover tech, orthotics, FHPs, bad marketing, inter-professional politics and why podiatry is actually one of the most exciting parts of MSK when done properly. Show Notes: If you asked the average patient what podiatrists do, most would say “cut to...
No Appointment Necessary
Overview Pilates is either a nice add-on you never quite monetise, or it becomes the engine room of your clinic. In this episode, Michael speaks with Lowry O’Mahony (Max Physio & Pilates, and Maxona) about how she integrated Pilates so tightly into a multi-site MSK business that it now generates roughly half of revenue, stabilises cashflow, and creates a workforce pipeline when physio hiring gets tight. They get into where Pilates fits in the patient pathway, how to make it recurring with...
