Overview Pilates is either a nice add-on you never quite monetise, or it becomes the engine room of your clinic. In this episode, Michael speaks with Lowry O’Mahony (Max Physio & Pilates, and Maxona) about how she integrated Pilates so tightly into a multi-site MSK business that it now generates roughly half of revenue, stabilises cashflow, and creates a workforce pipeline when physio hiring gets tight. They get into where Pilates fits in the patient pathway, how to make it recurring with...
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Overview Pilates is either a nice add-on you never quite monetise, or it becomes the engine room of your clinic. In this episode, Michael speaks with Lowry O’Mahony (Max Physio & Pilates, and Maxona) about how she integrated Pilates so tightly into a multi-site MSK business that it now generates roughly half of revenue, stabilises cashflow, and creates a workforce pipeline when physio hiring gets tight. They get into where Pilates fits in the patient pathway, how to make it recurring with...
The Great Physio Shake-Up with Katie Knapton and Physio First
No Appointment Necessary
40 minutes
1 week ago
The Great Physio Shake-Up with Katie Knapton and Physio First
Overview: Michael Schumacher sits down with Katie Knapton, Chair of Physio First, for a blunt conversation about private practice, resistance to innovation, bad incentives, and why clinics still struggle with business basics. They get into AI, video consults, practice standards, PMI negotiations, and the brutal reality of running clinics in 2025. No fluff. No polite industry theatre. Show Notes: Most interviews with professional bodies are polite, filtered, and pointless. This one isn’t. Mic...
No Appointment Necessary
Overview Pilates is either a nice add-on you never quite monetise, or it becomes the engine room of your clinic. In this episode, Michael speaks with Lowry O’Mahony (Max Physio & Pilates, and Maxona) about how she integrated Pilates so tightly into a multi-site MSK business that it now generates roughly half of revenue, stabilises cashflow, and creates a workforce pipeline when physio hiring gets tight. They get into where Pilates fits in the patient pathway, how to make it recurring with...
