Overview Pilates is either a nice add-on you never quite monetise, or it becomes the engine room of your clinic. In this episode, Michael speaks with Lowry O’Mahony (Max Physio & Pilates, and Maxona) about how she integrated Pilates so tightly into a multi-site MSK business that it now generates roughly half of revenue, stabilises cashflow, and creates a workforce pipeline when physio hiring gets tight. They get into where Pilates fits in the patient pathway, how to make it recurring with...
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Overview Pilates is either a nice add-on you never quite monetise, or it becomes the engine room of your clinic. In this episode, Michael speaks with Lowry O’Mahony (Max Physio & Pilates, and Maxona) about how she integrated Pilates so tightly into a multi-site MSK business that it now generates roughly half of revenue, stabilises cashflow, and creates a workforce pipeline when physio hiring gets tight. They get into where Pilates fits in the patient pathway, how to make it recurring with...
The Recruitment Episode Every Clinic Owner Needs to Hear
No Appointment Necessary
43 minutes
1 week ago
The Recruitment Episode Every Clinic Owner Needs to Hear
Overview: Clinics keep saying there is a “shortage” of MSK clinicians. There usually is not. In this episode, Michael Schumacher and Laura Gilham from Recruit Therapists pull apart why most clinics struggle to hire, what good recruiters actually do, and why culture and personality matter more than another certificate on a CV. Show Notes: In private MSK, recruitment gets treated like a cost and an afterthought. Clinics throw a lazy advert on PhysioBob or Indeed, complain that “there are no phy...
No Appointment Necessary
Overview Pilates is either a nice add-on you never quite monetise, or it becomes the engine room of your clinic. In this episode, Michael speaks with Lowry O’Mahony (Max Physio & Pilates, and Maxona) about how she integrated Pilates so tightly into a multi-site MSK business that it now generates roughly half of revenue, stabilises cashflow, and creates a workforce pipeline when physio hiring gets tight. They get into where Pilates fits in the patient pathway, how to make it recurring with...
