Overview Pilates is either a nice add-on you never quite monetise, or it becomes the engine room of your clinic. In this episode, Michael speaks with Lowry O’Mahony (Max Physio & Pilates, and Maxona) about how she integrated Pilates so tightly into a multi-site MSK business that it now generates roughly half of revenue, stabilises cashflow, and creates a workforce pipeline when physio hiring gets tight. They get into where Pilates fits in the patient pathway, how to make it recurring with...
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Overview Pilates is either a nice add-on you never quite monetise, or it becomes the engine room of your clinic. In this episode, Michael speaks with Lowry O’Mahony (Max Physio & Pilates, and Maxona) about how she integrated Pilates so tightly into a multi-site MSK business that it now generates roughly half of revenue, stabilises cashflow, and creates a workforce pipeline when physio hiring gets tight. They get into where Pilates fits in the patient pathway, how to make it recurring with...
The Strip Club Special - Building a Brilliant Physio Business
No Appointment Necessary
50 minutes
1 week ago
The Strip Club Special - Building a Brilliant Physio Business
OverviewMost clinic owners try to grow by “doing more physio.” Patrick didn’t. He built a full ecosystem. He took over a strip club, turned it into a medical clinic, built a second site, hired 18 staff, and created a brand so strong that patients now enter his business at multiple points of the ladder. Physio. Pilates. PT. Massage. All under one roof. All feeding each other. In this episode, Michael (fighting a heroic case of man flu) talks with Patrick from Move Physio about scaling, culture...
No Appointment Necessary
Overview Pilates is either a nice add-on you never quite monetise, or it becomes the engine room of your clinic. In this episode, Michael speaks with Lowry O’Mahony (Max Physio & Pilates, and Maxona) about how she integrated Pilates so tightly into a multi-site MSK business that it now generates roughly half of revenue, stabilises cashflow, and creates a workforce pipeline when physio hiring gets tight. They get into where Pilates fits in the patient pathway, how to make it recurring with...
