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No Bull Ideacast
BH&P
34 episodes
1 month ago
Send us a text In Episode 5, Becky is joined by Nella Jansson-Wright, head of supply, operations and impact at Moju. In this episode we are going downstream, looking not at consumers, and how we create impact through influencing buyer behaviours - but at the importance of influencing behaviour in supply chains. So, how can you build meaningful relationships between people and businesses? By aligning on values and goals, sharing your strategies and purpose. And when your values are...
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Marketing
Business,
Society & Culture,
Entrepreneurship
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All content for No Bull Ideacast is the property of BH&P and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text In Episode 5, Becky is joined by Nella Jansson-Wright, head of supply, operations and impact at Moju. In this episode we are going downstream, looking not at consumers, and how we create impact through influencing buyer behaviours - but at the importance of influencing behaviour in supply chains. So, how can you build meaningful relationships between people and businesses? By aligning on values and goals, sharing your strategies and purpose. And when your values are...
Show more...
Marketing
Business,
Society & Culture,
Entrepreneurship
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How Advertising Works
No Bull Ideacast
27 minutes
7 months ago
How Advertising Works
Send us a text Cut to the Feeling: How Great Ads Get Under Your Skin Guest: Darren Savage, Strategy Lead at BH&P Season 4 kicks off with a bang — or more accurately, with a beautifully crafted idea that slowly gets under your skin. In this episode, Becky sits down with Darren Savage — strategy lead at BH&P, teaching fellow at Lancaster University, guest lecturer at Oxford, and one of the best minds in advertising psychology today — to unpack the science, storytelling, and strategy b...
No Bull Ideacast
Send us a text In Episode 5, Becky is joined by Nella Jansson-Wright, head of supply, operations and impact at Moju. In this episode we are going downstream, looking not at consumers, and how we create impact through influencing buyer behaviours - but at the importance of influencing behaviour in supply chains. So, how can you build meaningful relationships between people and businesses? By aligning on values and goals, sharing your strategies and purpose. And when your values are...