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No Cap Branding with the Digital Marketing MBA!
ChannelZeroMarketing
12 episodes
1 week ago
How to build both your skillset and your mindset to stand out in a noisy market place. Speaking at hip hop artist primarily but this sound advice can be used in anyone who wants more exposure for themselves or their business.
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Marketing
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How to build both your skillset and your mindset to stand out in a noisy market place. Speaking at hip hop artist primarily but this sound advice can be used in anyone who wants more exposure for themselves or their business.
Show more...
Marketing
Business
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Wendy Day Interview - Music Business & Marketing Masterclass
No Cap Branding with the Digital Marketing MBA!
2 hours 15 minutes 41 seconds
5 years ago
Wendy Day Interview - Music Business & Marketing Masterclass

If you don't know her....you don't take the rap game seriously. ⁣🤷‍♂️⁣

I can't do her justice in this little description but just a brief FYI:⁣⁣

Wendy is a mentor and consultant for hip-hop artists. In about 1992, she founded the not-for-profit organization Rap Coalition, helping artists navigate the industry more advantageously. ⁣⁣

She also operates the music-consulting company PowerMoves, which advises artists and independent record labels on options without sponsorship by a major record label. PowerMoves also helps artists gain direct investors apart from record labels.⁣⁣

She authored the book How to Get a Record Deal⁣ 📘⁣

She negotiated Cash Money's 30 million dollar deal.⁣ 💰⁣

She negotiated David Banner's 10 million dollar deal⁣ tax 💰⁣

Also negotiated for Twista, Eminem, and Master P just to name a few⁣ 💰⁣

Day organized the 1997 Rap Olympics, whereby Eminem, invited by Day via his demo tape Infinite to perform, gained an Interscope Records deal.⁣ 📀⁣

Day also assisted Lil Wayne, B.G., Juvenile, the Hot Boys, C-Murder, Fiend, Do or Die, Boosie, Webbie, David Banner, Ras Kass, Trouble, and Young Buck, among others.⁣⁣

Altogether, Day's clients have sold over $1 billion of sound recordings 💲💲💲💲⁣

This is a private Zoom call where members of the SEM The Label artist community were able to ask Wendy questions directly. She was so generous with her time and gave us over 2 hours! It was a master class in the music business for sure. We are forever grateful. ⁣

This video contains roughly the first hour where I interviewed Wendy. It contains an incredible amount of information on music marketing strategies in 2020.⁣

No Cap Branding with the Digital Marketing MBA!
How to build both your skillset and your mindset to stand out in a noisy market place. Speaking at hip hop artist primarily but this sound advice can be used in anyone who wants more exposure for themselves or their business.