Every January, people promise themselves that this time will be different.
And every February, most of them feel flat, frustrated, and back where they started.

In this episode, I break down why traditional goal-setting fails, especially for people who already try hard, care deeply, and feel fed up with starting again.

We talk about:

• Why motivation is the weakest tool you can rely on
• The difference between goals, intentions, and systems (and why only one actually works)
• What the research says about behaviour change, identity, and consistency
• How to set goals that support your energy, health, and life rather than dominate it
• Why January doesn’t need pressure, restriction, or reinvention to work

This isn’t about becoming a “new you”.
It’s about building a system that works with your life, not against it.

If you’re tired of fighting food, fighting yourself, or feeling like nothing sticks, this episode will help you start the year calmly, clearly, and with a plan that actually lasts.