If 2025 felt like a constant, high-pitched ringing in your ears, you aren't alone. We call it "Digital Tinnitus", the exhausting result of two years of AI hype, "pivot or die" mandates, and confident mediocrity. In this 2025 finale, let's shut off the noise. We look back at why "Fatigue" was the word of the year, and why the crash of the hype cycle is actually the best news for serious professionals. Sani breaks down why Deep Work is the only antidote to the chaos and reveals the massiv...
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If 2025 felt like a constant, high-pitched ringing in your ears, you aren't alone. We call it "Digital Tinnitus", the exhausting result of two years of AI hype, "pivot or die" mandates, and confident mediocrity. In this 2025 finale, let's shut off the noise. We look back at why "Fatigue" was the word of the year, and why the crash of the hype cycle is actually the best news for serious professionals. Sani breaks down why Deep Work is the only antidote to the chaos and reveals the massiv...
Google Doesn’t Need Your Blog Posts Anymore, Here’s What to Do Instead with Jono Alderson
No Hacks: Your Strategy Guide for the Agentic Web
9 minutes
7 months ago
Google Doesn’t Need Your Blog Posts Anymore, Here’s What to Do Instead with Jono Alderson
Is content marketing finally dead? In this no-BS conversation, I’m joined by digital strategist Jono Alderson to unpack the new reality of SEO, content, and how Google’s evolution is leaving traditional marketing behind. Jono explains why so much content is now obsolete, how search is changing with AI, and why the only real path forward is to be more human, more trustworthy, and more brand-driven than ever before. 🔥 What We Talk About: 00:00 – Is content marketing dead? Jono kicks off with a ...
No Hacks: Your Strategy Guide for the Agentic Web
If 2025 felt like a constant, high-pitched ringing in your ears, you aren't alone. We call it "Digital Tinnitus", the exhausting result of two years of AI hype, "pivot or die" mandates, and confident mediocrity. In this 2025 finale, let's shut off the noise. We look back at why "Fatigue" was the word of the year, and why the crash of the hype cycle is actually the best news for serious professionals. Sani breaks down why Deep Work is the only antidote to the chaos and reveals the massiv...
