Want to see some of the artists/labels we've helped? Visit https://www.contrabrand.agencyFollow Jayo on IG:https://www.instagram.com/jayo/Timestamps:0:00 – How It All Started (First Viral Video) 0:40 – From Teacher to TikTok Star 1:26 – Rapid Growth and Inner Conflict 2:11 – First Successful Music-Comedy Hybrid 3:06 – Turning a Skit Into a Music Series 4:27 – Burnout and Mental Health Crash 5:19 – Ignoring Fan Engagement Early On 6:05 – Viral School Tour Moments 7:00 – Lost Brand Deals and TikTok Fear 8:13 – Reflections on Missed Growth Opportunities 9:01 – The Impact of a $100K Deal Falling Through 10:48 – Going Full-Time & Financial Mistakes 13:20 – Basketball + Music Series Takes Off 20:00 – Monetizing on Snapchat & YouTube Strategy30:00 – Live Singing Content and Mobile Mic Setup40:00 – Hooks, Watch Time & Series Strategy Explained45:00 – Emotional Hooks vs. Comedy Hooks48:00 – Returning to Authentic Music StorytellingThis channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community👇🏽http://www.nolabelsnecessary.com/#NoLabelsNecessary #indieartist #musicmarketing