The No Lowballers crew goes on the road to Liberty, Kentucky, for an inside look at the auction world with special guest Eric Pruner of the Bryant Ridge Company. With more than 14 years as a top GunBroker seller, Bryant Ridge has seen the platform evolve from its early days into today’s e-commerce powerhouse. In this episode, Logan Metesh of High Caliber History and Allen Forkner of GunBroker.com dive into the psychology of bidding, the art of timing auctions, and why the thrill of “just another 10 bucks” keeps bidders hooked. Highlights from this episode: • The rise of GunBroker: more than 8.4 million registered users and growing • Bryant Ridge’s journey as a seller for 14 years and what’s changed along the way • Online vs. in-person auctions: convenience, psychology, and the “voices in your head” that push you to bid higher • The science of timing: why Sunday nights at 9 p.m. are auction gold • How 14-day listings maximize exposure, create urgency, and mimic the “auction preview” effect • The dangers of “just another $10” — why bidders keep going past their limit • The fajita effect: how one rare listing can spark a flood of similar guns hitting the market • Regulatory headaches avoided: how GunBroker solves the auctioneer licensing issue for sellers • Seasonal trends and why collectible firearms are timeless compared to traditional retail cycles 💬 Join the Conversation What’s the most memorable item you’ve ever won at auction? Do you find yourself falling into the “just another $10” trap? Drop your stories in the comments — we’d love to hear them. And don’t forget: 👉 Subscribe on your favorite podcast platform 👉 Like and share the show with fellow collectors 👉 Leave us a review — every rating helps more listeners discover No Lowballers 👍 Like, Share, and Review Every rating, review, and share helps us bring more firearms history and industry insight to you each week. 🔔 Don’t Miss an Episode Subscribe on your favorite podcast platform and catch No Lowballers every week. Listen now on your favorite platform and don’t forget: If you’re already a subscriber, make sure to re-subscribe using the updated links below to keep receiving new episodes. Spotify: https://open.spotify.com/show/4UoPXevKfKwruKcEcV4ir3 Apple Podcasts: https://podcasts.apple.com/us/podcast/no-lowballers/id1812452370 Amazon Music: https://music.amazon.com/podcasts/0f74f614-ea1c-4ca6-abd4-cfaf5135bf8e/no-lowballers iHeart: https://iheart.com/podcast/274120614/ Castbox: https://castbox.fm/channel/id6595321 Rumble: https://rumble.com/c/NoLowballersPodcast/videos To stream directly or learn more, visit www.gunbroker.com/c/podcast Follow No Lowballers on Instagram and Facebook for behind-the-scenes content, historical deep dives and weekly drops every Thursday. Get your tickets HERE for the Congressional Sportsmen’s Foundation POP Conservation Raffle! Every ticket gets you closer to amazing prizes and helps support conservation efforts!