Forget the highlight reel. This is a podcast for those who know the grind, hate the fluff, and want to build something both profitable and aligned with their deeper purpose — without losing their mind, relationships, or mission along the way.
No Suits Allowed is the unfiltered voice of real entrepreneurship — hosted by Connor Rodich, a results-driven executive consultant and founder of Executive Partners, who’s helped contractors and service business owners scale to 7-figure profits without burning out or selling out.
Each episode digs into what it really takes to win in business and life — from thought leadership to cashflow strategies to operational precision and the isolation that often comes with being at the top. These aren’t interviews — they’re real stories, raw conversations, and hard-earned breakthroughs from executives who’ve been through the fire and came out built, not broken.
What You’ll Get:
- Real conversations with business owners and executives in the trenches
- Truths that drive sustainable profits year over year
- Systems to scale that align with your values and vision
- Lessons on intentional leadership and lifestyle design
- Honest talk on mental health, family, and the art of releasing control
This is the boardroom, stripped bare.
No ego. No corporate jargon. Just real people building real businesses — refusing to lose themselves in the process.
If you're sick of business advice wrapped in buzzwords and B.S., and want the raw truth from people who’ve actually lived it — pull up a chair and tune in.
All content for No Suits Allowed: Real Talk with Real Executives is the property of Connor Rodich and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Forget the highlight reel. This is a podcast for those who know the grind, hate the fluff, and want to build something both profitable and aligned with their deeper purpose — without losing their mind, relationships, or mission along the way.
No Suits Allowed is the unfiltered voice of real entrepreneurship — hosted by Connor Rodich, a results-driven executive consultant and founder of Executive Partners, who’s helped contractors and service business owners scale to 7-figure profits without burning out or selling out.
Each episode digs into what it really takes to win in business and life — from thought leadership to cashflow strategies to operational precision and the isolation that often comes with being at the top. These aren’t interviews — they’re real stories, raw conversations, and hard-earned breakthroughs from executives who’ve been through the fire and came out built, not broken.
What You’ll Get:
- Real conversations with business owners and executives in the trenches
- Truths that drive sustainable profits year over year
- Systems to scale that align with your values and vision
- Lessons on intentional leadership and lifestyle design
- Honest talk on mental health, family, and the art of releasing control
This is the boardroom, stripped bare.
No ego. No corporate jargon. Just real people building real businesses — refusing to lose themselves in the process.
If you're sick of business advice wrapped in buzzwords and B.S., and want the raw truth from people who’ve actually lived it — pull up a chair and tune in.
Shepherding Success at RoofSource: Brendan O’Keefe on Purpose-Driven Leadership
No Suits Allowed: Real Talk with Real Executives
55 minutes
4 weeks ago
Shepherding Success at RoofSource: Brendan O’Keefe on Purpose-Driven Leadership
In this episode of No Suits Allowed, Connor speaks with Brendan O’Keefe, founder and CEO of RoofSource in the Denver market. Brendan opens up about growing up as one of three triplet brothers, watching his parents lose everything in the 2008 real estate crash and instantly adopting a survival-first mindset. He shares how a pivotal encounter with faith sent him chasing an intentional entrepreneurial path straight out of high school, ultimately leading him to launch RoofSource in 2017. Over the last six years, Brendan walked us through the highs and lows of scaling a roofing business to $14 million in annual revenue, everything from getting his own books in order (six months of OPEX is non-negotiable) to strategically splitting Resource into separate residential and commercial entities so he could step off the sales floor and truly learn to lead.
Along the way, Brendan sheds light on the financial habits and faith-driven discipline that underpin his success, from building cash reserves and savvy tax strategies to practicing generous stewardship. He also explains why he made his wife, Amy, majority owner and chief financial officer, how their weekly “coffee agenda” keeps their marriage and mission on track, and why every entrepreneur has a “platform to rescue and shepherd” whether you’re selling roofs, running crews or coaching your kids’ little league team. If you’re hungry for an unfiltered look at what it really takes to lead with character, prioritize your family first and build a business that lasts, this conversation lays out the blueprint.
Timestamps
1. Early life & entrepreneurial beginnings – 00:00
2. Spiritual encounter & growth-mindset shift before 2017 launch – 05:10
3. Scaling the roofing business & restructuring into three LLCs – 11:45
4. Financial stewardship: six-month cash reserves, tax planning & solo 401(k) – 20:30
5. Family-first leadership: spouse involvement & the “shepherd” philosophy – 28:00
Connect With Brendan
Website: https://roofsourcellc.com/
Instagram: https://www.instagram.com/brendan_okeefe
Facebook: https://www.facebook.com/brendan.okeefe2/
Connect With Connor
Website: https://exec.partners/
Instagram: https://www.instagram.com/connor.rodich/
LinkedIn: https://www.linkedin.com/in/connor-rodich/
Support The Show
If Brendan's story resonated with you, please:
- Rate and review on Apple Podcasts
- Share this episode with another entrepreneur who needs encouragement
- Subscribe so you never miss an episode!
No Suits Allowed: Real Talk with Real Executives
Forget the highlight reel. This is a podcast for those who know the grind, hate the fluff, and want to build something both profitable and aligned with their deeper purpose — without losing their mind, relationships, or mission along the way.
No Suits Allowed is the unfiltered voice of real entrepreneurship — hosted by Connor Rodich, a results-driven executive consultant and founder of Executive Partners, who’s helped contractors and service business owners scale to 7-figure profits without burning out or selling out.
Each episode digs into what it really takes to win in business and life — from thought leadership to cashflow strategies to operational precision and the isolation that often comes with being at the top. These aren’t interviews — they’re real stories, raw conversations, and hard-earned breakthroughs from executives who’ve been through the fire and came out built, not broken.
What You’ll Get:
- Real conversations with business owners and executives in the trenches
- Truths that drive sustainable profits year over year
- Systems to scale that align with your values and vision
- Lessons on intentional leadership and lifestyle design
- Honest talk on mental health, family, and the art of releasing control
This is the boardroom, stripped bare.
No ego. No corporate jargon. Just real people building real businesses — refusing to lose themselves in the process.
If you're sick of business advice wrapped in buzzwords and B.S., and want the raw truth from people who’ve actually lived it — pull up a chair and tune in.
