Join host David Pisarek for a fast, practical playbook to plan, launch, and optimize a high-converting Giving Tuesday campaign. Whether you are scrambling at the last minute or refining a solid plan, David breaks down the exact steps to tell a powerful story, segment your donors, and turn more visits into donations.

In this episode, you’ll discover how to:

• Craft a single, human-centred narrative that sparks emotion and action

• Segment donors and tailor messaging for small gifts, majors, and corporate supporters

• Optimize mobile-first donation pages and reduce friction at checkout

• Write clear, specific calls to action that lift conversions

• Use ethical urgency and matching gifts to motivate giving

• Build a 7–8 email post-donation journey that drives retention and repeat gifts

Tune in to get the step-by-step tactics your non-profit can implement today to make this your best Giving Tuesday yet.