The Mallory Erickson Mini Series: Segment Donors for More Personalized Outreach

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Nonprofit Expert

DonorPerfect | Nonprofit Fundraising Experts

40 episodes

2 weeks ago

Welcome to Nonprofit Expert, the podcast presented by DonorPerfect. Together, we’ll explore hot topics in fundraising; inspiring stories from people making a difference in their communities; and the latest technologies to improve nonprofit efficiency and leadership. From grassroots movements to global initiatives, join us as we take a deeper dive into the sector dedicated to serving the common good.

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The Mallory Erickson Mini Series: Segment Donors for More Personalized Outreach

Nonprofit Expert

6 minutes 32 seconds

3 weeks ago

The Mallory Erickson Mini Series: Segment Donors for More Personalized Outreach

Stop sending one-size-fits-all messages to your donors. In this episode of Nonprofit Expert, Mallory Erickson shows you how to use donor segmentation to tailor your appeals, strengthen connections, and make every donor feel seen. Learn which segments to start with and how to track engagement in your CRM.