Northon's IP Media PR & Marketing Ltd.
We are a Media PR & Marketing consultancy based in London. Our aim is to help IP Law firms and service providers brand their businesses and services in environments that are relevant to their business and to give solid media and marketing support to IP businesses & Professionals lacking expertise in this area. Our vision is to work successfully in exclusive partnerships with law firms and service providers ‘Internationally’ to build up a legible network of professionals that have similar goals in enhancing their profiles and businesses within environments that are relevant to their growth.
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Northon's IP Media PR & Marketing Ltd.
We are a Media PR & Marketing consultancy based in London. Our aim is to help IP Law firms and service providers brand their businesses and services in environments that are relevant to their business and to give solid media and marketing support to IP businesses & Professionals lacking expertise in this area. Our vision is to work successfully in exclusive partnerships with law firms and service providers ‘Internationally’ to build up a legible network of professionals that have similar goals in enhancing their profiles and businesses within environments that are relevant to their growth.
Episode 4: Women's IP World Podcast - Season 4, Episode 4
Northon's Media PR & Marketing Ltd
27 minutes
10 months ago
Episode 4: Women's IP World Podcast - Season 4, Episode 4
Host:Michele KatzFounder & CEOAdvitam IP, LLC - Chicago, USAGuest:Claudette VernotDirector & Attorney-At-LawEstrategia Juridica, ColombiaIn the fourth episode of Season 4 of the Women's IP World Podcast, Michele Katz welcomes Claudette Vernot, Director at Estrategia Juridica in Colombia. Claudette shares her insights on the critical role of international private organisations in combating illicit trade and protecting intellectual property rights. Drawing from her article in Women’s IP World Annual 2024 and her experience as Chair of the INTA Anti-Counterfeiting Committee (2022-2023), Claudette discusses the collaboration between governments, private trade associations, and other stakeholders in addressing this complex issue.The conversation delves into how illicit trade undermines legitimate economic activities and jeopardises consumer safety, emphasising the need for enhanced partnerships, awareness, and the development of tools to counteract these crimes. Claudette highlights the importance of trust-building and cooperation in enforcing intellectual property laws, as well as the role of trade associations in promoting ethical and sustainable practices.Click here to read Claudette’s full article.Tune in now to learn more about the innovative strategies being employed to combat illicit trade and ensure a fair marketplace for all.If you would like to be part of The Women's IP World Annual 2025 and join our podcast, then please get in touch with us at:Email: info@womensipworld.comPhone: +44 (0)203 813 0457Website: www.womensipworld.comAdvitam IP, LLC website - www.advitamip.comEstrategia Juridica website - www.estrategiajuridica.coWe hope this episode inspires you with new ideas and insights into safeguarding intellectual property and tackling illicit trade.#WomenInIP #Leadership #IntellectualProperty #Podcast #Innovation #IPIndustry #WomenEntrepreneurs #WorkLifeBalance #WomensIPWorld
Northon's Media PR & Marketing Ltd
Northon's IP Media PR & Marketing Ltd.
We are a Media PR & Marketing consultancy based in London. Our aim is to help IP Law firms and service providers brand their businesses and services in environments that are relevant to their business and to give solid media and marketing support to IP businesses & Professionals lacking expertise in this area. Our vision is to work successfully in exclusive partnerships with law firms and service providers ‘Internationally’ to build up a legible network of professionals that have similar goals in enhancing their profiles and businesses within environments that are relevant to their growth.