A Marketing and Small Business podcast. Interviews from leading Digital Marketing experts on many topics including Content Marketing, SEO, Social Media, Email Marketing and more. Listen now or download for later.
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A Marketing and Small Business podcast. Interviews from leading Digital Marketing experts on many topics including Content Marketing, SEO, Social Media, Email Marketing and more. Listen now or download for later.
Understanding Customer Emotions with Chantal Cornelius
Not Another Marketing Podcast
1 year ago
Understanding Customer Emotions with Chantal Cornelius
This episode of Not Another Marketing Podcast features a very 'emotional' conversation with Chantal Cornelius, founder of Appletree Marketing, on developing deep emotional connections between companies and their clients.
Cornelius emphasises the importance of truly understanding how customers feel rather than assuming these emotions, which leads to more authentic and effective marketing strategies.
We also chat about the role of emotional marketing across different generations, the significance of actions over words in authenticity, and why many companies still fail to establish emotional connections despite having the resources.
https://appletreeuk.com/take-the-test/
https://www.linkedin.com/in/chantalcornelius/
Not Another Marketing Podcast
A Marketing and Small Business podcast. Interviews from leading Digital Marketing experts on many topics including Content Marketing, SEO, Social Media, Email Marketing and more. Listen now or download for later.
