Not Creative is the podcast that flips the script on creativity. Hosted by Natasha Szczerb, Managing Director and Co-founder of BADBERRIES, and Jessie Tracy, CEO of Velocity Partners, it brings together voices from both sides—the 'creatives' and the 'not creatives' who make it all happen behind the scenes. We unravel how creativity really works, from the sparks of inspiration to the people bringing it to life. This isn’t your typical creativity podcast. Expect fresh perspectives and a whole new take on what it means to be creative.
In each episode, we dive into the minds of creatives, problem-solvers, and the people who prove you don’t have to wear the ‘creative’ label to shape brilliant ideas.
Let's get into it!
Hosted on Acast. See acast.com/privacy for more information.
Not Creative is the podcast that flips the script on creativity. Hosted by Natasha Szczerb, Managing Director and Co-founder of BADBERRIES, and Jessie Tracy, CEO of Velocity Partners, it brings together voices from both sides—the 'creatives' and the 'not creatives' who make it all happen behind the scenes. We unravel how creativity really works, from the sparks of inspiration to the people bringing it to life. This isn’t your typical creativity podcast. Expect fresh perspectives and a whole new take on what it means to be creative.
In each episode, we dive into the minds of creatives, problem-solvers, and the people who prove you don’t have to wear the ‘creative’ label to shape brilliant ideas.
Let's get into it!
Hosted on Acast. See acast.com/privacy for more information.

In this episode of Not Creative Podcast, we sit down with content marketing legend, Velocity founder and former Executive Creative Director Doug Kessler to explore the messy, magical reality of creative work.
Doug shares his journey from account management to creative leadership and drops hard-earned insights on:
- How having a creative family shapes your experience
- The power of trust in client relationships
- Why marketers should stop being afraid of negative emotions
- The challenges of managing a creative department
- How non-creatives are key to innovation
Plus: a behind the scenes breakdown of creating one of his favorite campaigns.
This one’s full of perspective, wit, and practical wisdom for anyone working in the creative space.
Subscribe to Not Creative for more honest conversations about the real work behind creativity.
Listen to the full podcast wherever you get your shows.
Hosted on Acast. See acast.com/privacy for more information.