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Not-So-Common Common Sense
Exitfund
220 episodes
6 days ago
We welcome you to the Exitfund Podcast. Through this podcast series, we explore everything associated with building and growing companies. You will learn to avoid common investment pitfalls, uncommon strategies, and tips from the makers of the startup ecosystem. The podcast episodes belong to three clusters: startups stories, controversial topics of discussion, and conversations with guests. Every episode is a deep dive into gathering insights and gaining knowledge, giving you valuable takeaways for your startup journey. Tune in and learn something new every week!
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Entrepreneurship
Business
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All content for Not-So-Common Common Sense is the property of Exitfund and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We welcome you to the Exitfund Podcast. Through this podcast series, we explore everything associated with building and growing companies. You will learn to avoid common investment pitfalls, uncommon strategies, and tips from the makers of the startup ecosystem. The podcast episodes belong to three clusters: startups stories, controversial topics of discussion, and conversations with guests. Every episode is a deep dive into gathering insights and gaining knowledge, giving you valuable takeaways for your startup journey. Tune in and learn something new every week!
Show more...
Entrepreneurship
Business
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Why India Needs Its Own AI — And How APTI Is Leading the Charge
Not-So-Common Common Sense
29 minutes 6 seconds
1 month ago
Why India Needs Its Own AI — And How APTI Is Leading the Charge


Across India, millions of small and medium businesses are racing to stay competitive, yet most still lack the technology, data intelligence, and clarity needed to scale. In this episode, Shreeja Kundu of APTI Bharat shares how their homegrown AI is transforming this landscape, helping SMEs cut acquisition costs, decode real customer behavior, and grow smarter. With India-first engineering, APTI is empowering solid vision incorporating digital strategies for business scalability at the grassroots level.

Here’s what you’ll learn in this episode:

  • How Indian SMEs are overspending on customer acquisition and how AI fixes it

  • Why generic dashboards fail, and what “Indianized AI models” really unlock

  • How data privacy, compliance, and fairness shape the future of business tech

  • What APTI’s deep analytics reveal about real marketing ROI

  • Shreeja’s insights for founders building zero-to-one in India’s AI space

If you enjoyed this conversation, like, share, and follow Exit Fund for more founder stories and real-world business breakthroughs.

Not-So-Common Common Sense
We welcome you to the Exitfund Podcast. Through this podcast series, we explore everything associated with building and growing companies. You will learn to avoid common investment pitfalls, uncommon strategies, and tips from the makers of the startup ecosystem. The podcast episodes belong to three clusters: startups stories, controversial topics of discussion, and conversations with guests. Every episode is a deep dive into gathering insights and gaining knowledge, giving you valuable takeaways for your startup journey. Tune in and learn something new every week!