Episode 234 : Part 1Part 1 with Anthony LolliIn this episode Anthony shares his personal transformation and how he built his empire — from founding Rapid Realty, becoming a millionaire by 23, and scaling the company to 70+ locations with an unconventional "assembly line" sales model and hiring for potential, to a life-changing 125‑pound weight loss that prompted a pivot into wellness and biohacking. He discusses documenting the journey in award-winning films, launching Lolli Brands Entertainment, forming high-profile creative partnerships, and channeling his immigrant-family values into broad philanthropy — closing with the lessons and legacy he hopes to leave future entrepreneurs.Key business advice he shares: hire for potential and systematize repeatable processes so culture and growth scale together.GuestsAnthony and TereZa LolliToday’s guests are a couple who didn’t just survive the system — they rebuilt it. Anthony and TereZa Lolli are the power couple behind Biohack Yourself Media — the fastest-growing independent health and wellness news platform in the world — reaching millions with expert-driven journalism, science-backed content, and award-winning storytelling.But before they became health media disruptors… they were in survival mode.Anthony Lolli is a real estate mogul and the best-selling author of The Heart of the Deal, who built a multimillion-dollar empire from scratch. But at 315 pounds, facing major health decline, he made the radical decision to document his 125-pound transformation on camera — launching the now-viral documentary Fat Lolli to Six Pack Lolli, which became a global phenomenon on Prime Video and Apple TV.TereZa Hakobyan-Lolli is an Armenian-born actress, recording artist, mother, and editor-in-chief who turned postpartum hormonal collapse into a wellness revolution — winning two bikini world titles and documenting it all through films like The Super Lollis, Skin Deep, and SHEALED.Together, they’ve co-founded Lolli Brands Entertainment — producing more than a dozen acclaimed health and transformation documentaries. And they’re raising two young trailblazers, Love and Legend Lolli, who are already reporting on health news, building media projects, and investing in real estate — all before age 10.In 2024, their influence reached national heights when Biohack Yourself Media was selected as the exclusive health press at RFK Jr.’s MAHA Inaugural Ball. They’re not just content creators — they’re immersive documentarians, performance marketers, and media entrepreneurs turning pain into purpose… and purpose into platforms.This is what it looks like when you combine hustle, healing, and a whole lot of heart.HostOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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Episode 234 : Part 1Part 1 with Anthony LolliIn this episode Anthony shares his personal transformation and how he built his empire — from founding Rapid Realty, becoming a millionaire by 23, and scaling the company to 70+ locations with an unconventional "assembly line" sales model and hiring for potential, to a life-changing 125‑pound weight loss that prompted a pivot into wellness and biohacking. He discusses documenting the journey in award-winning films, launching Lolli Brands Entertainment, forming high-profile creative partnerships, and channeling his immigrant-family values into broad philanthropy — closing with the lessons and legacy he hopes to leave future entrepreneurs.Key business advice he shares: hire for potential and systematize repeatable processes so culture and growth scale together.GuestsAnthony and TereZa LolliToday’s guests are a couple who didn’t just survive the system — they rebuilt it. Anthony and TereZa Lolli are the power couple behind Biohack Yourself Media — the fastest-growing independent health and wellness news platform in the world — reaching millions with expert-driven journalism, science-backed content, and award-winning storytelling.But before they became health media disruptors… they were in survival mode.Anthony Lolli is a real estate mogul and the best-selling author of The Heart of the Deal, who built a multimillion-dollar empire from scratch. But at 315 pounds, facing major health decline, he made the radical decision to document his 125-pound transformation on camera — launching the now-viral documentary Fat Lolli to Six Pack Lolli, which became a global phenomenon on Prime Video and Apple TV.TereZa Hakobyan-Lolli is an Armenian-born actress, recording artist, mother, and editor-in-chief who turned postpartum hormonal collapse into a wellness revolution — winning two bikini world titles and documenting it all through films like The Super Lollis, Skin Deep, and SHEALED.Together, they’ve co-founded Lolli Brands Entertainment — producing more than a dozen acclaimed health and transformation documentaries. And they’re raising two young trailblazers, Love and Legend Lolli, who are already reporting on health news, building media projects, and investing in real estate — all before age 10.In 2024, their influence reached national heights when Biohack Yourself Media was selected as the exclusive health press at RFK Jr.’s MAHA Inaugural Ball. They’re not just content creators — they’re immersive documentarians, performance marketers, and media entrepreneurs turning pain into purpose… and purpose into platforms.This is what it looks like when you combine hustle, healing, and a whole lot of heart.HostOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
The Solidcore $200M Playbook: Fundraising, Focus, Finish, Mistakes, Fixes, and Wins - Meet Anne Mahlum
NotBasicBlonde Podcast
50 minutes
2 weeks ago
The Solidcore $200M Playbook: Fundraising, Focus, Finish, Mistakes, Fixes, and Wins - Meet Anne Mahlum
Episode 232In this episode, Anne Mahlum, the founder of Solidcore walks us through her journey from launching Back on My Feet to scaling Solidcore from a single studio to 100+ locations, including the fundraising playbook that raised over $200M. She shares the toughest growth challenges, how she preserved culture during rapid expansion, the moment that reframed her view of success and failure, and why she chose to share millions from the sale with employees. Practical exit-planning advice, leadership lessons, and the founder’s next projects round out a candid conversation about building purpose-driven, scalable businesses.GuestThe beginning of Anne’s Mahlum entrepreneurial journey is nothing short of extraordinary. In 2007, she found herself running by a homeless shelter in Philadelphia. She engaged the shelter to start a running club, which she quickly transformed into a national non-profit called Back on My Feet. The organization, now with an $8M annual budget, uses running as a vehicle to help those experiencing homelessness become empowered to change their lives. Under Anne’s leadership as CEO, she grew the organization to 14 cities. Since its inception, Back on My Feet has helped thousands of individuals achieve employment and more self-sufficient living. But Anne didn’t stop there. She created success again when she founded pilates-inspired solidcore in 2013. As its founder and CEO, she grew it into one of the country’s most successful fitness companies in less than a decade by raising more than $200M through private equity to scale it to more than 115 locations across the U.S. The company currently has thousands of employees and hundreds of thousands of clients across 30 states, including former First Lady Michelle Obama Anne successfully exited [solidcore] in April 2013 and shared millions with her employees after sale.A true self-made success story, Anne’s entrepreneurial ventures have resulted in a personal net worth of over $100M. Anne has been honored many times for her leadership and entrepreneurial spirit. Most recently, she was featured by CNBC for her continued success over the years. She has also been recognized by the Washington Business Journal as a ‘ Women Who Mean Business’ winner, and was named both an ABC World News Person of the Week and a CNN Hero for her work at Back on My Feet. She has given three TEDx talks about finding your passion, letting go of your complacency, and helping others. She has also received notable media attention highlighting her talent, including articles in CNBC, The Washington Post, The Washington Business Journal and Runner’s World.HostOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
NotBasicBlonde Podcast
Episode 234 : Part 1Part 1 with Anthony LolliIn this episode Anthony shares his personal transformation and how he built his empire — from founding Rapid Realty, becoming a millionaire by 23, and scaling the company to 70+ locations with an unconventional "assembly line" sales model and hiring for potential, to a life-changing 125‑pound weight loss that prompted a pivot into wellness and biohacking. He discusses documenting the journey in award-winning films, launching Lolli Brands Entertainment, forming high-profile creative partnerships, and channeling his immigrant-family values into broad philanthropy — closing with the lessons and legacy he hopes to leave future entrepreneurs.Key business advice he shares: hire for potential and systematize repeatable processes so culture and growth scale together.GuestsAnthony and TereZa LolliToday’s guests are a couple who didn’t just survive the system — they rebuilt it. Anthony and TereZa Lolli are the power couple behind Biohack Yourself Media — the fastest-growing independent health and wellness news platform in the world — reaching millions with expert-driven journalism, science-backed content, and award-winning storytelling.But before they became health media disruptors… they were in survival mode.Anthony Lolli is a real estate mogul and the best-selling author of The Heart of the Deal, who built a multimillion-dollar empire from scratch. But at 315 pounds, facing major health decline, he made the radical decision to document his 125-pound transformation on camera — launching the now-viral documentary Fat Lolli to Six Pack Lolli, which became a global phenomenon on Prime Video and Apple TV.TereZa Hakobyan-Lolli is an Armenian-born actress, recording artist, mother, and editor-in-chief who turned postpartum hormonal collapse into a wellness revolution — winning two bikini world titles and documenting it all through films like The Super Lollis, Skin Deep, and SHEALED.Together, they’ve co-founded Lolli Brands Entertainment — producing more than a dozen acclaimed health and transformation documentaries. And they’re raising two young trailblazers, Love and Legend Lolli, who are already reporting on health news, building media projects, and investing in real estate — all before age 10.In 2024, their influence reached national heights when Biohack Yourself Media was selected as the exclusive health press at RFK Jr.’s MAHA Inaugural Ball. They’re not just content creators — they’re immersive documentarians, performance marketers, and media entrepreneurs turning pain into purpose… and purpose into platforms.This is what it looks like when you combine hustle, healing, and a whole lot of heart.HostOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
