Creative Producer Urs Nyffenegger has been surprising audiences in the live broadcast space for almost two decades. As an early adopter of virtual workflows, he’s had his fair share of challenges. With a vision to extend reality using real-time graphics, Urs has had to fight both perceptions and red tape in the broadcast industry to get to where he is today.

In this episode, he shares his approach to a range of virtual productions that encompass all of the “R’s”: AR, MR and XR. Shows discussed include the AIM Awards, Simply Divine and the Pakistani Super League..

Episode credits:

Interview and editing by: Kat Kemsley

Produced by: Bent Stamnes

Audio post production, additional music and mastering by: Arto Koivisto

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