Nothing Small About Business is the go-to podcast for entrepreneurs who want clear, practical strategies to grow, scale, and stay inspired. Hosted by Sara Press...a connector, small-business advocate, and champion of gritty ambition, each episode delivers real-world insights you can apply immediately.
You’ll hear from founders, creators, and experts who share how they built their businesses, overcame challenges, and figured things out as they went. Expect mindset shifts, growth tactics, marketing tips, and honest conversations about what it really takes to build something meaningful.
If you’re starting, scaling, or reinventing your business, this show gives you the value, clarity, and momentum you need. Because in entrepreneurship, there’s truly nothing small about the work you’re doing.
Perfect for: small business owners, entrepreneurs, early-stage founders, creators, side-hustlers, and anyone hungry to grow.
Nothing Small About Business is the go-to podcast for entrepreneurs who want clear, practical strategies to grow, scale, and stay inspired. Hosted by Sara Press...a connector, small-business advocate, and champion of gritty ambition, each episode delivers real-world insights you can apply immediately.
You’ll hear from founders, creators, and experts who share how they built their businesses, overcame challenges, and figured things out as they went. Expect mindset shifts, growth tactics, marketing tips, and honest conversations about what it really takes to build something meaningful.
If you’re starting, scaling, or reinventing your business, this show gives you the value, clarity, and momentum you need. Because in entrepreneurship, there’s truly nothing small about the work you’re doing.
Perfect for: small business owners, entrepreneurs, early-stage founders, creators, side-hustlers, and anyone hungry to grow.
In this engaging conversation, Kim DiFranco shares her journey from working in media to founding KMA Agency, a creative firm focused on branding and marketing for small businesses. She emphasizes the importance of authenticity in branding, the consultative approach she takes with clients, and the difference between branding and marketing. Kim also discusses her initiative, EmpowerHer Chicago, aimed at building a supportive community for women in business. The conversation highlights the significance of networking, mentorship, and investing in oneself to achieve success in entrepreneurship.
Follow Kim on Instagram: @kimberly.marketing and @empowerher.chicago
Takeaways
Kim's journey from media to marketing showcases the importance of diverse experiences.
KMA Agency was born out of a desire to help small businesses refine their brand identity.
A consultative approach is essential for understanding a brand's unique messaging.
Authenticity is key in branding; it must resonate with the business owner's true self.
Branding and marketing are interconnected but serve different purposes.
Rebranding can be a necessary step for businesses that are struggling to connect with their audience.
EmpowerHer Chicago was founded to create a supportive network for women in business.
Networking events should foster genuine connections rather than superficial interactions.
Mentorship can come from various sources, including podcasts and books, not just personal relationships.
Investing in oneself and one's brand is crucial for long-term success.
Chapters
00:00 From Media to Marketing: Kim's Journey
02:39 Building KMA Agency: The Birth of a Brand
06:02 Consultative Approach: Understanding Brand Identity
08:47 The Importance of Authenticity in Branding
11:50 Branding vs. Marketing: Understanding the Difference
14:39 Rebranding: When and Why to Consider It
17:49 Empower Her Chicago: Building a Community
22:02 Creating Connections: The Power of Networking
26:06 The Role of Mentorship in Business
29:48 Final Thoughts: Investing in Yourself and Your Brand
branding, marketing, small business, women in business, community building, authenticity, networking, rebranding, consultative approach, EmpowerHer Chicago
Host: Sara Press