Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
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Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
How would you encourage Australians to drive slower?
That’s what today’s guest on Nudge, Adam Ferrier, had to do.
Being an applied behavioural scientist, he tackled this challenge in a novel way.
Listen to hear about his interesting campaign, how Jaws killed surfing and the secret behind Derren Brown’s “hypnosis” trick.
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Watch the bonus episode: https://nudge.kit.com/66dcb18641
Adam’s agency: https://thinkerbell.com/
Adam’s books: https://amzn.to/431eYfD
Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list
Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/
Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/
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Today’s sources:
Cialdini, R. B. (1984). Influence: The psychology of persuasion. William Morrow.
Shotton, R. (2023). The illusion of choice: 16½ psychological biases that influence what we buy. Harriman House.
Sutherland, S. (1992). Irrationality: The enemy within. Constable.
Nudge
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
