The "S" word can be scary for accountants who are more comfortable with solving problems than convincing someone to do business with them. However, for accountants who want clients that will pay for outsourced CFO, CAS, or advisory services, learning how to have an effective sales conversation is a must.
Co-hosts Brad and Janel talk about how to have a sales conversion, how to craft a message that will resonate with your ideal prospect, and how to ask the right questions.
Link to book mentioned: Build a Storybrand by Donald Miller