Ep. 2 – Can We Stop Image Abuse? AI, Privacy & Content Provenance with Thomas from Sasha
In today’s episode, we dive into one of the biggest challenges facing the digital world—image abuse, content theft, and misinformation. With billions of images shared online every day, how can we prove where content comes from, who owns it, and how it was intended to be used?
Our guest, Thomas Eriksson, is the founder of Sasha, a groundbreaking project that’s revolutionising digital provenance. Sasha’s AI-powered watermarking technology embeds invisible, tamper-resistant signatures into images, making it possible to track and verify ownership without compromising privacy.
🔹 Inside this episode:
• Why 2.5 billion images are being misused online every day 🚨
• How AI can protect digital content from theft & manipulation 🛡️
• The difference between privacy & provenance, and why it matters 🔑
• How Sasha’s technology survives filters, screenshots, and even physical copies 📸
• What this means for journalists, media companies, and creators ✍️
• The future of fake news, AI-generated content, and digital authenticity 🌍
🎧 Whether you’re a photographer, journalist, content creator, or just someone who cares about online privacy, this episode is packed with insights on the future of digital rights.
💡 More about Sasha & Thomas:
🌍 Website:https://www.sasha.eu/📱 Follow on Linkedin: https://www.linkedin.com/in/thomaserikssontake/
📺 Check out nxtedition for more on media & technology:
🌍 Website:https://www.nxtedition.com
📺 YouTube:https://www.youtube.com/@nxtedition
🎙️ Enjoyed this episode? Don’t forget to follow, rate & review the podcast – and share it with someone who needs to hear this! 🚀 #DigitalPrivacy #ContentSecurity #AI #FakeNews #Misinformation