The New Zealand Tech Marketers Group is a community run by and for marketers working in SaaS, technology businesses or in technical marketing positions. We exist to connect, inform and advance New Zealand‘s tech marketers to help grow New Zealand‘s technology sector.
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The New Zealand Tech Marketers Group is a community run by and for marketers working in SaaS, technology businesses or in technical marketing positions. We exist to connect, inform and advance New Zealand‘s tech marketers to help grow New Zealand‘s technology sector.
Welcome to the New Zealand Tech Marketers Podcast, where we spotlight Kiwi marketers shaping the future of Aotearoa’s tech sector.
In this episode, we chat with Lisa Jansen — B2B marketing expert, writer, and TMG exec member — about her recent article “B2B Marketing in 2025 and Beyond.” Lisa shares why she believes B2B marketing is at a turning point, and how marketers can adapt.
We cover:
The five biggest challenges facing B2B marketers today
How AI is reshaping (and complicating) the landscape
Why trust, original content, and real human connection matter more than ever
The shift from alignment to true collaboration across teams
Whether you’re rethinking strategy or looking for inspiration, Lisa’s insights are timely, practical, and thought-provoking.
Let’s dive in.
NZ Tech Marketers
The New Zealand Tech Marketers Group is a community run by and for marketers working in SaaS, technology businesses or in technical marketing positions. We exist to connect, inform and advance New Zealand‘s tech marketers to help grow New Zealand‘s technology sector.
