In the heart of Northern Michigan, hidden in a dense cedar forest in the small town of Mesick, lies a little-known body of water called Oatly Lake. In mid-2021, a Swedish dairy alternative company that goes by the same name—Oatly—stumbled upon this body of water while mindlessly browsing the internet. For reasons that are still unclear, they sent a team to Mesick in search for answers: Who owned this lake? Was there a connection to oatmilk? Could it yield headlines in all the reputable industry trades?
They did in fact find answers, and a whole lot more…
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In the heart of Northern Michigan, hidden in a dense cedar forest in the small town of Mesick, lies a little-known body of water called Oatly Lake. In mid-2021, a Swedish dairy alternative company that goes by the same name—Oatly—stumbled upon this body of water while mindlessly browsing the internet. For reasons that are still unclear, they sent a team to Mesick in search for answers: Who owned this lake? Was there a connection to oatmilk? Could it yield headlines in all the reputable industry trades?
They did in fact find answers, and a whole lot more…
In the heart of Northern Michigan, hidden in a dense cedar forest in the small town of Mesick, lies a little-known body of water called Oatly Lake. In mid-2021, a Swedish dairy alternative company that goes by the same name—Oatly—stumbled upon this body of water while mindlessly browsing the internet. For reasons that are still unclear, they sent a team to Mesick in search for answers: Who owned this lake? Was there a connection to oatmilk? Could it yield headlines in all the reputable industry trades?
They did in fact find answers, and a whole lot more…
