Alex Sánchez de Mora lives a life of contrasts. Between the rush of fashion weeks and the quiet of home, he has learned to move fluidly between intensity and calm. On one side, the thrill of travels, collaborations, and the creative energy of the industry. On the other hand, the grounding presence of Madrid, where his son Mateo—who just turned nine—reminds him of balance and perspective. A model, entrepreneur, and content creator, Alex first pursued a Bachelor of Business Administration, but his path soon expanded beyond traditional business. He worked as an assistant to renowned photographer Mario Testino, collaborated as a producer for retail brands, and later founded his own agency dedicated to management, art, and production. At the heart of it all, he is a storyteller who values authenticity, timeless aesthetics, and genuine connection. In this conversation with ODDA, he opens up about fashion, fatherhood, and the contrasts that continue to inspire him.