Abdul Karim Abdullah speaks on building AfroFuture to a New King Of Music Festivals

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OFF THE CUFF SHOW

OFF THE CUFF

27 episodes

2 weeks ago

OFF THE CUFF is the leading storytelling platform for rising entrepreneurs, creators, dreamers, and innovators to share the untold stories of their success. We discuss topics to inspire, educate, and amplify the voices of people of color by giving them their flowers — a way of appreciating what they do. We are empowering and inspiring our community by providing a unique space for powerful storytelling — one story at a time.

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Society & Culture

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Abdul Karim Abdullah speaks on building AfroFuture to a New King Of Music Festivals

OFF THE CUFF SHOW

45 minutes 48 seconds

2 years ago

Abdul Karim Abdullah speaks on building AfroFuture to a New King Of Music Festivals

Excited to kick off Season 6 with Founder & CEO of AfroFuture (formerly Afrochella) - a festival designed to elevate, celebrate and highlight the essence of African talent across the continent. It is the most anticipated and culturally align festival bringing the Disapora together through music, art, fashion, food, and so much more. AfroFuture has been featured in numerous publications such as CNN, BBC, Vogue, GQ, Essence, you name it — it is an experience you do not want to miss.

We talked about Abdul's early upbringing's and how it shaped who he is today. Abdul walked us through the birth of Afrochella, the lessons he needed to learn to get it off the ground, and how he continues to pitch his business to brands in an authentic and meaningful way. Abdul gives us the behind the scenes on how it evolve overtime and the impact it has made in Ghana. In 2019, AfroFuture was responsible for 16% of Ghana's Tourism and it has increased every since. AfroFuture is making history and has turned into a cultural phenomenon changing the narrative of Africa.

This is an episode you don’t want to miss! 💐